Aug. 14th, 2006

rkt: (button)
'Consumer Reports' has a new, unbiased sister magazine for shoppers

By Jayne O'Donnell, USA TODAY ed: net zero feeds me usa today links

ShopSmart, the new shopping magazine for women, hit newsstands this month — with a twist.

Like sister publication Consumer Reports, but unlike its competitors, ShopSmart accepts no advertising or free samples from companies. Ads and sample freebies are two staples of traditional women's and shopping magazines. But ShopSmart's editor-in-chief says those factors may unduly influence the magazines' coverage.

The editor-in-chief, Lisa Lee Freeman, who's worked for several women's magazines, says, "The difference is we're 100% unbiased."

Consumer Reports, owned by the non-profit consumer advocacy group Consumers Union, receives some grants from foundations and individuals. But it's run mostly with money from subscriptions to the magazine and its website.
of course advertisers never bully editors!1!1 )

i'm not surprised that a head of a journalism department doesn't consider advertising to be a threat to journalistic integrity. my guess is the advertising department for the university is within the journalism department itself.
this doesn't mean i don't think he's a delusional ass.

also, the term "sister ______" annoys me.

also, i have another article scheduled for monday, which is today, but i'm still referencing this as a sunday post. so there.

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